What's the minimum contract length?
Three months at minimum, six months as our default. The always-on model doesn't earn its keep in less — the first four to six weeks are integration and baseline-setting, and the compounding gains show up from month two onwards. If you need a one-month sprint, we'd point you at a specialist agency instead.
What's the minimum monthly media budget you'll manage?
USD 30k / month in paid media as the floor. Below that, the six-pillar delivery is over-scoped for the spend, and you'd be better with a specialist. From USD 100k / month upwards is where the model really earns out — the team density, the creative volume, and the attribution investment all pay back at that scale.
How do you charge — flat fee or percentage of spend?
Flat monthly retainer as the default. It aligns incentives with your KPI (not with your spend), and it makes the invoice predictable for your finance team. Optional performance-linked upside can be added on top for programmes with a clear KPI ceiling.
Do you work with a specific mobile-measurement partner?
We work with both Adjust and AppsFlyer at production quality; we've also integrated Singular and Kochava when a client's stack demands it. If you don't have an MMP yet, we recommend Adjust as the default and manage the integration from our side. The MMP contract is between you and them, not through us.
Do you white-label under our brand or work as Darb?
Both models work. White-label: campaigns run under your brand, reports and dashboards carry your logo, ad-account credentials in your name. Darb-branded: we appear on the account as a listed agency, useful for enterprise procurement compliance. The choice is yours; we default to the first.
Can we bring our existing agency for one pillar and keep the rest with you?
Yes, but we'll push back on the two pillars where cross-team execution matters most: attribution and creative. Fragmented attribution (two teams tagging conversions differently) is the single fastest way to break the reporting; fragmented creative (one team briefing, another making) misses paid-media velocity by weeks. Everything else can be shared.
How do you protect against creative fatigue?
Continuous creative refresh built into the 40-a-month commitment, paired with fatigue-detection thresholds on the paid-media side. When an ad's CTR falls below the account average for three days in a row, it goes into rotation review; anything that stays underperforming for a week gets swapped out, no debate.
What happens if we want to end the contract?
30-day notice. On exit we hand over: ad-account access (which is always in your name anyway), dashboard access, creative asset library, attribution setup documentation, and a debrief with your successor team or in-house lead. No golden-handcuffs, no held-hostage credentials.