Frame-by-frame animation for brands that need to move.
Motion graphics and 2D animation studio inside Darb's Riyadh production house. From a 6-second logo ident to a 90-second explainer, from a TVC title sequence to a social-first data animation — storyboarded, designed, animated, and delivered by an in-house motion team. Bilingual by default; Arabic kinetic type that actually reads.
Enterprise brands Darb already works with
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Six motion formats, one motion team.
Every brand needs different motion. A bank needs restrained infographic animation for investor updates. A telecom needs bombastic TVC titles for a campaign launch. A fintech needs a clean explainer for a product feature. We produce all of them — one team, one style bible, one delivery pipeline.
Explainer video motion (60-90s)
The classic 60-90 second animated explainer — script, storyboard, illustration, animation, voice-over, and sound design. Built to explain a product, a service, or a policy to an audience that has no context and less patience.
- Script + storyboard
- Illustration in your brand system
- Voice-over (AR + EN)
- Custom sound design + score
Brand animation + logo idents
Animated logo signatures, brand transitions, and motion identity for social, TVC end-frames, presentation openers, and app onboarding. Consistent motion vocabulary across every touchpoint.
- 3-6 second logo idents
- Brand transition libraries
- Presentation opener + closer templates
- App onboarding animation
Kinetic typography (AR + EN)
Type that moves. Arabic kinetic typography is a different craft from English — different rhythm, different reading direction, different typographic system. Our motion designers design Arabic type first, then adapt the English cut, not the reverse.
- Arabic-first kinetic type
- Bilingual matched cuts
- Quote reels and social cards
- Speaker-quote animation for events
Infographic + data animation
Annual report highlight reels, investor-deck animations, financial-data visualisation, and campaign-result infographics. Numbers that move with intent — not just chart wipes over a soundtrack.
- Annual report highlight reels
- Investor-deck animation
- Campaign-results infographics
- Sector-benchmark data motion
TVC titles + broadcast graphics
Title sequences for TVCs, in-broadcast overlays, lower-thirds, sports and news graphics packages, and event-broadcast bugs. Delivered to broadcast spec — the technical bar is real, not aspirational.
- TVC title + end-frame packages
- Broadcast lower-third systems
- Sports + news graphics packages
- Live-event on-screen graphics
Social-first motion (9:16 + 1:1)
Vertical and square motion built for the feed — TikTok, Instagram Reels, Snapchat, X. Loop-friendly, thumb-stopping first frame, native to how each platform actually behaves.
- 9:16 vertical motion
- 1:1 square feed motion
- Platform-native first frames
- Loop-optimised for autoplay
Why route motion through the same house.
Three reasons the motion is stronger when it lives inside a full production studio — not on the desktop of a freelance animator.
Arabic type designed, not translated
Most motion studios take an English kinetic-type piece, run the text through translation, and force it into the same timing. The result reads wrong to any Arabic speaker. Our motion designers design the Arabic cut first — the timing, the rhythm, the letter-flow — then adapt to English. It shows in every frame.
Integrated with the rest of your production
The same motion team designs the TVC title, the launch social reel, the annual-report highlight, and the event stage graphics. Consistent style, consistent brand vocabulary, one project manager. You don't hire three vendors and get three visual languages back.
Broadcast-technical, not just visually pretty
Motion delivered by desktop animators often fails broadcast QC — wrong frame rate, wrong colour space, wrong safe area, wrong file format. Ours is delivered to actual broadcast + platform spec because we ship broadcast work every week. What you brief is what airs.
Motion for every Saudi campaign channel.
Whichever channel — the animation team is the same, only the frame ratio, run time, and delivery spec change per placement.
Corporate campaigns + brand films
Motion sequences inside brand films, corporate campaign work, and enterprise storytelling. Integrated with live-action shoots so the motion feels part of the film, not stapled on top.
Product explainers + feature launches
60-90 second animated explainers for product launches, feature releases, and policy rollouts. The format the audience already knows how to watch — done in a way that actually holds them for 90 seconds.
Social + performance ads
Vertical and square motion cuts for TikTok, Reels, Snapchat, X. Ad-grade — first-frame stops the scroll, sound-off works, sound-on rewards. Multiple variants per concept for creative testing.
Investor decks + annual reports
Animated highlight reels for annual reports, investor updates, and IR-day presentations. Data that moves with intent, brand rigour that doesn't slip when a CFO looks closely.
Event stage + live-broadcast graphics
Motion packages for conferences, awards, and live-broadcast events — speaker lower-thirds, session bumpers, sponsor loops, live tickers, transition idents.
Government + national campaigns
Motion for national days, sector-summit programming, ministry campaign work, and public-communications rollouts. Bilingual editorial and archive-grade delivery from day one.
From brief to on-air.
Motion projects run predictably when the pipeline is disciplined. Here's what happens after your brief lands.
Brief + reference
60-minute call to lock the objective, the audience, the run time, and the delivery channels. Reference boards signed off before design starts — no 'we'll know it when we see it'.
Script + storyboard
Draft script + illustrated storyboard within 5-7 working days. This is where the animation is really made — the storyboard locks the story before a single frame animates. Approval here saves weeks later.
Style frames + motion tests
Three signed style frames define the look. One motion test proves the timing and rhythm before the full animation begins. Reduces round-trip on the finished piece by half.
Animation + voice-over
Full animation pass, voice-over recorded (AR + EN if bilingual), first cut delivered inside 2-3 weeks depending on length. Two rounds of client review included; further rounds scoped as needed.
Sound design + score
Custom sound design and composed score — not stock music. Sound is what makes a good motion piece feel expensive; it's not an afterthought at the end.
Delivery in every spec
Final master delivered in the aspect ratios and specs you need — TVC, cinema, 16:9 web, 9:16 vertical, 1:1 square, silent-version subtitles. One file becomes six deliverables ready to go live.
Motion questions answered.
How long does an explainer video take?
3-5 weeks for a 60-90 second explainer, brief to master. Script + storyboard week 1, style frames + first animation pass week 2-3, voice-over + sound design + polish week 3-4, delivery week 5. Faster is possible with pre-approved styles from prior work; slower is expected on bilingual pieces where AR and EN kinetic type need parallel design.
Do you write the script, or do we bring it?
Either. We write it — that's the default — because writing for animation is different from writing for corporate copy. You bring us a product brief, an audience, and a desired call-to-action; we come back with a script that actually animates. If you have a script already, we do a scriptwriter's pass to tighten it for motion; that costs less than starting from scratch.
How do you handle bilingual (AR + EN) motion?
Arabic first. Every kinetic-type or dialogue-driven piece is designed on the Arabic timing and letterforms first, then adapted to English — because reversing that order breaks the Arabic rhythm and it reads wrong to a native audience. Both cuts share the same style, same music, same brand vocabulary; only the type layout and voice-over differ.
Can you match our brand system, or do you set the visual style?
Both work. If you have a design system and brand guidelines, we design the motion inside them — same colour, type, illustration language. If you don't, we build a motion system that becomes your brand's motion vocabulary going forward. Style-frame stage is where we settle this.
What about voice-over — do you have Arabic voice talent?
Yes. We have a curated roster of Arabic voice talent — Khaleeji, MSA, Egyptian, Levantine — and English voice talent for the international cut. Voice sample selection is part of the pre-production process; you approve the voice before the full recording session.
Can you deliver in broadcast spec for TVC?
Yes. TVC titles, end-frames, and full animated TVCs are delivered to broadcast spec — correct frame rate, colour space, safe area, and container. We ship broadcast work regularly, so QC issues that trip desktop animators don't reach us.
What does a motion project cost?
Depends on length, complexity, and how much is animated from scratch vs template-based. A short logo ident sits at the entry end; a 60-second explainer with custom illustration, voice-over, and sound design sits in the middle; broadcast TVC packages scale from there. We give you a fixed quote at the brief workshop against your spec — no hourly billing, no per-round surprises.
Do you handle live-broadcast graphics for events?
Yes. Speaker lower-thirds, session bumpers, sponsor loops, live tickers, and transition idents for conferences, awards, and live-streamed events — designed and delivered as a package with on-site operator support if you need it.
Explore related Darb production services.
Have a brief that needs motion? Send us the reference.
Tell us the objective, the audience, the run time, and the delivery channel. We come back within one business day with a scope of work, a reference cut, and a fixed quote.