Question 1

How is Darb's marketing different from a typical agency?

Accepted Answer

We're a production house first, agency second. Print, video, events, and the marketing team all live in the same Riyadh office — so a campaign doesn't wait three weeks for a third-party vendor to deliver a creative asset. The team running your account also produces the work.

Question 2

Do you work with healthcare brands specifically?

Accepted Answer

Yes — Healthcare Marketing is one of our nine service lines. We're familiar with MOH and SFDA requirements, hospital procurement cycles, KOL programs, and patient-acquisition funnels in the Saudi context.

Question 3

What does AI Search Visibility Optimization (LLM SEO) include?

Accepted Answer

It's the work that makes your brand show up when buyers ask ChatGPT, Perplexity, Gemini, or Google's AI Overviews. We cover entity-graph coverage, schema markup tuned for LLM extraction, llms.txt, topic-cluster strategy, and citation-friendly content. It's not classic SEO renamed — the techniques are different.

Question 4

How long does a typical engagement run?

Accepted Answer

Most of our accounts are 12 to 18 months — that's how long it takes for compounding effects to show. We have project-based engagements (single campaigns, launches) starting at 4 weeks, and full-funnel retainers from 6 months.

Question 5

Do you charge a retainer, or by project?

Accepted Answer

Both. A monthly retainer makes sense if you want a full marketing function. Project pricing makes sense for one-off campaigns, launches, or technical builds (CRM, GA4, ad-tech). We send a transparent rate card within one business day of the discovery call.

Question 6

Where is your team based and what languages do you cover?

Accepted Answer

Our marketing team is based in Riyadh. We have additional offices in Dubai, Damascus, and Cairo. The team is bilingual in Arabic and English, and we run campaigns daily across Saudi Arabia, the UAE, Egypt, and Syria.

Question 7

Can you work with our existing in-house team?

Accepted Answer

Yes — about half our retainers are hybrid models where we sit alongside an internal marketing team and own specific functions (paid media, content production, marketing-tech). We slot into your existing tools rather than forcing a switch.

B2B Marketing

Healthcare Marketing

Lead Generation Campaigns

Customer Journey Optimization

Growth Systems

Email Marketing Campaigns

AI Search Visibility Optimization

Technical Solutions

AI Solutions

B2B Marketing

Senior team, not interns

In-house production

Honest measurement

Saudi-native, GCC-wide

Brief-to-launch in days

Long-term partnership

Discovery & strategy

Build & launch

Test & scale

Compound

Healthcare & Pharma

Finance & Banking

Government

Technology & SaaS

Energy & Industrial

Real Estate & Construction