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The Major Video Production Trends — 2026
1. Vertical Short-Form as a Strategy, Not a Tactic
TikTok, Instagram Reels, and YouTube Shorts have become discovery engines for brands. Major brands are now investing in high-production-value short-form — 10 short clips for the cost of one long video, with significantly greater reach.
2. Augmented Reality (AR) Experiences in Marketing Content
Branded Instagram and Snapchat filters, digital "try the product" experiences — they drive engagement rates 3-5x higher than traditional video.
3. Corporate Live Streaming as a Recurring Practice
Leading companies no longer wait for major events to go live — they stream conferences, product launches, and behind-the-scenes work on a regular cadence. The challenge: corporate streams have to match the quality of recorded content.
4. Interactive Video and LED Screens as Part of the Customer Experience
Entrances, walls, floors, ceilings — every surface is now a candidate for an immersive visual experience built with LED screens and projection mapping.
5. Bilingual (Arabic/English) Video as the Standard, Not the Exception
Video that speaks only one language loses half of its audience in a market like Saudi Arabia. The dominant pattern: two versions of every marketing video, or a dual-language voiceover.
6. Case Study Videos as the Most Powerful B2B Sales Tool
Nothing convinces a Saudi procurement lead like seeing real results. Case study videos with real client testimonials and concrete numbers are the highest-converting format.
7. Corporate Cinematic Video
The dry "corporate video" format is on its way out. Narrative, cinematic video drives 6x the full-view rate compared to traditional formats.
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