MONTHLY RETAINER · NOT PROJECT BY PROJECT
Your marketing team, without the headcount.
Most companies don't need an agency that delivers once and leaves, and can't carry the salaries of a full marketing department. We work as your marketing department on a monthly retainer: we set the strategy, run the campaigns, write the content, produce the video and photography, and generate the leads — one team, one agreement.
Talk to usWhy monthly instead of per project
The difference isn't the price. It's what happens after delivery.
Project by project
- You pay per deliverable
- The agency delivers, then leaves
- Every brief starts by explaining your business again
- Nobody watches the numbers between projects
- Marketing stops when the budget does
Monthly retainer
- A fixed budget you know in advance
- The team stays and learns your business
- Context compounds instead of resetting
- Numbers reviewed monthly, course corrected
- Marketing continues and builds on itself
What the work covers
Scope is set per client. These are the tracks we draw from.
Strategy and positioning
Who you're talking to, what makes you different, which channel. Revisited every quarter, not set once at the start.
Campaign management
Paid campaigns on the platforms your buyers actually use, supervised daily and adjusted on performance rather than guesswork.
Content
Arabic and English written natively, not translated: posts, articles, page copy and email.
Media production
Video, photography, editing and motion — in-house, not subcontracted. This is what separates us from a pure marketing agency.
B2B lead generation
Account discovery, outreach and pipeline follow-through on Rouad, the platform we built for our own agency work.
Reporting
A monthly report saying what worked, what didn't and what changes next — in numbers, not impressions.
How it starts
A diagnostic session
We learn your business, your current numbers and what you've already tried. No commitment.
Scope and price
We propose the tracks you actually need, the monthly volume and the price. Sometimes we tell you that you don't need us.
First ninety days
We lay the foundation and run one full cycle, and at the end of it you decide from a position of knowledge.
A monthly cycle
Execute, review against the numbers, adjust. Repeat.
Who it suits
Plainly — this model isn't for everyone.
A company needing senior capability without a senior salary
You want someone to own the strategy and the number without hiring a director on an annual contract.
A solo marketer who needs capacity
You have someone who understands the market but can't write, shoot, design and run ads alone.
A company entering a new market
You need a team working in the market before hiring into it can be justified.
A B2B company with a long sales cycle
Where success isn't one campaign but a pipeline built over months.
It doesn't suit you if…
- You want one specific deliverable — a video, a website. That's a project, not a retainer.
- You expect results in month one. Real impact starts in the second quarter.
- There's nobody on your side to decide and respond. A retainer needs a counterpart.
Frequent questions
There's no published figure, because scope varies enormously: a company that needs campaign management alone is not the same as one needing strategy, production and lead generation. We set the scope first, then the price, and it stays fixed for the term.
Start with a diagnostic session
We'll hear where you are and tell you honestly whether this model fits you.
Talk to us on WhatsApp