One platform to find customers
and run the relationship.
Rouad: from first lead to closed deal, in one Arabic-first system. Starts free, no credit card.
For years, Darb ran B2B lead-gen for its own agency work using a stitched-together stack — Apollo for data, Instantly for cold email, HubSpot for pipeline, a spreadsheet for WhatsApp. The bill kept climbing, none of the tools spoke Arabic, and WhatsApp — the #1 B2B channel across the region — sat completely outside every CRM. So we stopped fighting the stack and built our own.
The B2B stack we found is built for someone else.
Three things broke for us before we started building. If you sell B2B in a WhatsApp-first market, they've probably broken for you too.
1. Apollo bills scale linearly with revenue that doesn't scale linearly
One seat with a decent credit pack starts at ~$100/month. Two seats + email sending + enrichment top-ups climb past $400 fast. And Apollo doesn't dedupe against accounts you've already contacted — you pay twice for the same lead across quarters.
2. WhatsApp is the #1 B2B channel here, and no CRM natively speaks it
Every regional buyer we deal with responds on WhatsApp first, email second, call last. HubSpot, Salesforce, Pipedrive — none of them treat WhatsApp as a first-class thread. So conversations live in personal phones, and pipeline visibility dies with the sales rep.
3. Arabic is an afterthought, always
Every mainstream CRM has 'Arabic language pack' as a checkbox — but the reports break, the RTL layout leaks, the sequences don't handle Arabic personalisation tokens. You end up copying English UI screenshots to Arabic clients and hoping.
One system. Four modules.
Rouad puts data, outreach, pipeline and WhatsApp into one interface, in Arabic and English, without the per-seat Apollo tax.
B2B lead discovery
Search by sector, headcount and revenue while enrichment runs in the background — decision-maker name, title, email and mobile. One shared credit pool for the team, no per-seat penalty.
Customer relationship management
A visual sales pipeline, a full record for every customer, follow-up reminders, and auto-numbered quotes with PDF export. Everything a rep does moves the account record — no double entry.
One shared WhatsApp Business inbox
A team inbox instead of someone's phone: conversations assigned to reps, tagged by deal stage, searchable, and tied to the customer record. Conversations stay when the rep leaves.
Email and marketing campaigns
Email campaigns with Arabic templates that actually render, sequences that stop the moment a customer replies on WhatsApp, and open and click reporting tied to the pipeline.
From internal tool to paying product.
Numbers from 2026 usage. We update these quarterly.
If you can't find a platform that fits, we build one.
Rouad is the clearest proof that Darb doesn't just design landing pages. When our own operations hit a wall, we built the platform to unblock ourselves — and it turned into a product other teams pay to use.
The same team can build a platform for you. Booking systems, marketplaces, internal ops tools, custom CRMs, portals — all under Darb's payment-plan model: monthly instalments while we build, source code delivered to your GitHub when it's yours.
If you're evaluating 'build vs. buy vs. wait for Salesforce to add a WhatsApp tab', talk to us. We've done all three.
Common questions.
Is Rouad a Darb product, or a separate company?
Rouad was built inside Darb Productions and remains under the same team. The product is live at rouad.com with its own subscription model — same people, different offering.
How is Rouad different from Apollo or HubSpot?
Three things: (1) it treats WhatsApp as a first-class channel with a proper team inbox, not a bolt-on; (2) it's Arabic-first end to end — RTL, exports, sequences, templates; (3) pricing is one shared credit pool for the team instead of per-seat Apollo tax.
Can Darb build something similar for our company?
Yes. Rouad is the case study. Darb builds custom platforms — B2B CRMs, marketplaces, booking systems, internal ops tools — on the instalment plan: monthly payments while we build, source code delivered on GitHub when it's yours.
Do you use any of Rouad on client projects?
When it fits. If a client needs a B2B lead-gen setup, we sometimes point them at Rouad rather than rebuilding the same thing. When they need something custom — Rouad is the proof we can build it.
Want to try Rouad, or build something like it?
Two paths — the product, or the team behind it.