MoHAP + DHA + DoH compliant. Local SEO, paid ads, patient-review systems, medical content — bilingual (Arabic + English) — filed correctly the first time.
Darb Productions runs healthcare marketing for private clinics, hospital groups, dental / dermatology / plastic surgery / fertility specialty practices, and healthtech products across Dubai, Abu Dhabi, Sharjah and every other emirate. Every campaign passes the MoHAP, DHA or DoH advertising-permit process before it goes live — no retracted posts, no permit fines, no wasted spend.
UAE healthcare advertising is one of the strictest regulated verticals in the region. A campaign that skips permit review gets pulled fast and the practice takes the fine. Every asset we ship passes the right authority's checkpoints before it goes public.
Federal Ministry of Health and Prevention — sets the national medical-advertising rulebook, oversees the emirates outside Dubai and Abu Dhabi.
Dubai Health Authority — issues medical advertising permits for Dubai-licensed clinics and hospitals; every promotional asset needs a DHA reference.
Department of Health Abu Dhabi — regulates health advertising in the Abu Dhabi emirate; different submission portal, different timeline.
Dubai Healthcare City Authority — free-zone regulator with its own overlay for DHCC-based clinics; we file inside DHCC's rules where applicable.
Emirates Health Services — network operator of public and private facilities under DoH oversight; specific brand-partner rules.
Dubai's Nabidh and the UAE's Riayati unified medical-record platforms — patient-data touchpoints in any digital funnel must respect their consent and data-handling rules.
One team runs it end to end so the SEO, the ads, the reviews, and the content pull in the same direction — instead of four separate agencies each pointing a different way.
Google Business Profile setup and optimisation for every branch (Dubai / Abu Dhabi / Sharjah / etc.), on-page SEO for the clinic website with speciality landing pages, structured data for medical services, review-schema wiring so star ratings show up in Google results.
Search campaigns tuned to speciality intent («dental implants Dubai», «IVF Abu Dhabi»), display retargeting inside Google's medical-policy limits, Meta and Snap ads compliant with UAE's stricter medical rules — no before/after where the speciality prohibits it, no unverifiable outcome claims.
Every promotional asset — landing page, ad creative, social post, influencer script — goes through the right authority's advertising-permit process before it publishes. We hold the DHA reference numbers, the MoHAP filings, the DoH approvals. No last-minute takedowns.
Post-visit review-request automation (SMS + WhatsApp), Google Business review response workflows in Arabic and English, negative-review escalation procedures that respect medical-confidentiality rules, aggregation and dashboarding across every branch.
Speciality landing pages, blog articles, patient-education material, video scripts — written in medically-accurate Arabic and English, with source citations, reviewed by a medical writer before publication. No copy-paste translations, no unverified claims.
Monthly dashboards built for the practice manager — appointment-request source attribution, cost-per-booking by speciality and by branch, patient-source share by campaign. Data live in Rouad, our own platform, so you don't get locked into a Google Sheets template.
AED-priced monthly retainer, everything included, no surprise line items. Tap the order button on the package that fits — your request reaches us directly on WhatsApp.
5% UAE VAT (FTA-compliant TRN) added at invoicing. Hospitals with multiple branches or specialty groups with 4+ clinics are quoted separately as a group retainer with dedicated senior lead. Ad spend on Google / Meta / Snap is a separate line paid to the platform directly — never marked up by us.
Yes — every ad, every landing page, every influencer script that goes public for a Dubai-licensed clinic goes through the DHA advertising-permit process first. We hold the reference numbers and refile as the rules evolve. Same for MoHAP filings across the northern emirates and DoH filings in Abu Dhabi.
Yes. Dubai Healthcare City clinics have an extra layer of the DHCC Authority regulations on top of the DHA framework. We know which submissions go to which portal and we file both when they overlap.
Yes — the Partner tier is designed for this. Each branch gets its own local SEO and Google Business Profile, ads segmented by branch geo, permits filed with the right emirate's authority, and a group-level reputation dashboard so the practice manager can compare performance across branches side by side.
Dental, dermatology, cosmetic and plastic surgery, IVF and fertility, orthopaedics, ophthalmology, weight-management, aesthetic dermatology, family medicine, and multi-speciality private hospitals. The MoHAP/DHA/DoH permit rules differ by speciality (cosmetic surgery has the strictest advertising rules) and we know which images and claims survive review in each.
Before-and-after is where most clinics get their assets pulled. Cosmetic surgery and aesthetic dermatology have the tightest limits; some specialties can show them with explicit consent and disclaimers, some cannot show them at all. We hold the current MoHAP + DHA guidance and design campaigns that don't depend on before-and-after imagery when the rules don't allow it — meaning your funnel works without the risk.
We build a review-request automation (SMS + WhatsApp) that sends after each visit with the patient's consent. Response templates in Arabic and English respect medical confidentiality — we never publicly discuss a patient's condition or treatment, only the service experience. Escalation for negative reviews flows to the practice manager with a proposed response, never posted automatically.
Not directly — Nabidh (Dubai) and Riayati (UAE-wide) are clinical medical-record platforms managed by the health authorities, not marketing systems. But every digital funnel we run respects their consent and data-handling frameworks: patient-data collected via marketing channels flows into your CRM under the correct consent, never into the clinical record without your team's action.
Daman and Thiqa (Abu Dhabi), Aetna, AXA, Bupa Global, Cigna, Nextcare, NAS, and the major TPAs. Your paid-ads targeting can filter for insured patients on specific networks when that lifts case value, and your landing pages can call out accepted-insurance lists clearly.
Yes, mutual NDA is standard before we look at any patient data, before we review your existing marketing performance, and before we're briefed on new-service launches.
Thirty calendar days on any tier. All assets we build (landing pages, review workflows, campaign structures) transfer to your team along with access credentials. No lock-in.
Send a one-paragraph brief (specialty, branches, current monthly patient volume, campaign goal) and we come back within one business day with a fit read and a scoped package.
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