Internal occasions calendar · annual programme

Twenty occasions a year, each one small — and together they consume your team

National Day, Founding Day, Flag Day, Pink October and the international days. Each needs a design, print, a corner and a photographer; each gets planned in its final week. The annual programme turns a recurring emergency into one plan.

20+
Occasions companies mark each year
12 months
One plan instead of twenty requests
One identity
Repeated until it is recognised
2012
Running corporate events since
Why a programme, not separate requests

The problem is not the occasion. It is how often it returns

One occasion is easy. The problem is that there are more than twenty a year — and none of them gets planned until the week before, so each becomes an emergency: a rushed design, print at express rates, a photographer found on the day.

The result is that the company pays more for less, and the HR and marketing teams spend the year putting out the same small fire.

The annual programme reverses that. We choose the occasions that matter to you at the start of the year, build one identity for them, and deliver them against a known schedule. Materials are produced in batches, photography is booked in advance, and nothing is left to the final week.

The calendar

The occasions, month by month

National occasions and international days with their fixed Gregorian dates. Not all of them mean something to every company — you pick the ones that suit your sector and your team.

NationalInternationalInternal
January
  • —Winter team gathering
February
  • 22Founding Day
March
  • 8International Women's Day
  • 11Saudi Flag Day
  • 21World Down Syndrome Day
  • 22World Water Day
April
  • 7World Health Day
  • 15World Art Day
  • 23World Book Day
May
  • 1International Workers' Day
  • 12International Nurses Day
June
  • 5World Environment Day
  • 21Father's Day
July
  • —Summer internal event
August
  • 12International Youth Day
  • 19World Humanitarian Day
September
  • 21International Day of Peace
  • 23Saudi National Day
October
  • 1International Day of Older Persons
  • 5World Teachers' Day
  • All monthPink October — breast cancer awareness
November
  • 14World Diabetes Day
  • 19International Men's Day
December
  • 3International Day of Persons with Disabilities
  • 5International Volunteer Day
  • —Annual employee party

Occasions without a fixed Gregorian date

These follow the Hijri calendar, so they move about eleven days earlier each year. We place them in the plan by their Hijri date and review them with you at the start of each year.

  • Ramadan — the Ramadan gathering and staff iftar
  • Eid al-Fitr — greetings and gifts
  • Eid al-Adha — greetings and gifts

We do not recommend marking everything on this calendar. A company that marks every occasion loses the effect of all of them — we pick six to ten with you, matched to your sector, leaving each enough room to be noticed.

How the programme works

Four steps, done once a year

The idea is that planning, design and production happen in one go, so each occasion only needs delivering.

01

Choosing the occasions

We sit with you at the start of the year and pick what suits your sector and your team's culture — usually six to ten, not twenty.

02

One annual identity

We design a single visual system that adapts to each occasion, so staff know it is from their company before they read the logo.

03

Batched production

Print and corner builds are produced for several occasions at once. That lowers the cost and removes express pricing entirely.

04

Delivery on a known schedule

Every occasion has its install, operation and photography already booked. The week of the occasion arrives with no decision outstanding.

You can start with half a year if you would rather test the method before committing to a full one.

What the programme includes

What we deliver at each occasion

Design, manufacturing, printing and photography are in-house — which is what makes batched production possible in the first place.

Identity and design

An annual visual system that adapts to each occasion, with materials designed for every one of them.

Corners and décor

Corners built in our Riyadh factory, with structures reused between occasions by changing only the skin.

Print and giveaways

Produced in batches across several occasions, which lowers cost and holds the dates.

Photography and content

A photographer booked for every date in advance, with short cuts delivered the same day.

Internal content

Messages for screens and internal email, prepared alongside the rest of each occasion's material.

On-site operation

Install before each occasion, operation during, strike after — with our own team.

Build your programme

Pick your occasions, and print the plan

Select the occasions that matter to you and the level of delivery. You get a printable plan to send to your management, and we come back with an annual proposal against it.

National occasions

Awareness occasions

Appreciation occasions

Internal occasions

Delivery level

Your annual programmeNothing selected yet — pick from the sections above.
Request an annual proposal
Why Darb

Three practical reasons

Not promises — differences that show across the year.

The factory and print house are ours

Which is what makes batched production possible at all. We print six occasions' material in one run and store it, so you pay batch pricing rather than express rates before every occasion.

We advise choosing, not covering everything

A company marking twenty occasions gives each one an effect of zero. We propose six to ten and tell you which do not suit your sector — even when that shrinks the contract.

One team that knows your company

The same team delivers the whole year, so you are not re-explaining your identity, your team's culture and your building layouts each time.

Frequently asked

What clients ask about the annual programme

How many occasions do you recommend a year?

Six to ten, not twenty. A company that marks everything on the calendar gives each occasion an effect of zero, and staff tire of a new corner every fortnight. We pick what suits your sector and leave each one enough room to be noticed.

Do we have to commit to a full year?

No. You can start with half a year to test the method. The real saving comes from batched production, though, which needs several occasions together — so half a year is a sensible floor.

How does the programme actually reduce cost?

In three places: batched printing instead of express rates before each occasion, reusing corner structures by changing only the skin, and booking photography on an annual schedule rather than finding someone on the day.

What about the Hijri occasions?

Ramadan and the two Eids follow the Hijri calendar and move about eleven days earlier each year. We place them in the plan by their Hijri date and review the timings with you at the start of each Gregorian year.

Can you deliver across several branches?

Yes. We prepare one identity, send materials to branches in advance, and the occasion runs at every site on the same day — then you get a photographic report covering all of them.

Is the calendar above complete?

It is the occasions companies in the Kingdom most commonly mark, not every international day — there are hundreds. If your sector has one of its own that we have not listed, we add it to your plan.

When should we start planning next year?

In the final quarter of the current year. That leaves time to design the annual identity and consolidate print orders before January and February's occasions arrive.

Start the year with a plan instead of twenty emergencies

Pick your occasions above and print the plan, or talk to us and we will build the calendar with you.